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Bryn Griffiths FBIPP QEP

Whether in the studio or on location, Bryn has been creating imaginatively conceived and wonderfully lit commercial and advertising photography for more than 30 years.

With an array of awards to his name, his approach ensures that his images stand out above the competitive crowd. Commissioned by many major brands and global corporations, his work can be seen in magazines, brochures, and on billboards, across the world.

He has recently added to his long list of achievements by becoming a Hasselblad Master Winner, a distinguished Fellow of the British Institute of Professional Photography (FBIPP), as well as being awarded as a qualified member of the prestigious Federation of European Photographers (QEP).

Numerous Gold awards have followed, both nationally and internationally, including a clutch of International Apertures, International Loupe Awards, FEP Advertising Awards, twice Hasselblad World Master finalist and People Choice Winner PX3 Prix de la Photographie Paris.

In recent years his experience has been in demand as an International Assessor and Judge, sitting on the panel for high profile competitions such as The World Photographic Cup 2017, Hasselblad Masters Global 2016, Federation of European Photographers Golden Camera Award. Bryn is also a Director, Assessor and Mentor for the British Institute of Professional Photography.

Following his success as a Hasselblad Master, Bryn was commissioned to produce a series of work for a book  ‘Masters vol.4 Evolve’.  This was a to be a defining project that contrasts his studio based product photography with location products found at Chernobyl, fulfilling the ‘EVOLVE’ brief by shooting in a completely different way to normal.

“I am intrigued by textures and the tiny nuances that can make the difference between ‘OK’ photography and really great photography. I like to shoot ordinary, relatively mundane products and turn them into art forms. Right now I am shooting extensively in a graphical style – as with the Condor cycle saddle and the Morgan steering wheel. But when it was suggested I do something ‘completely out of left field’ for this series I was intrigued by the challenge.”

He added:

“I had the chance to go to Chernobyl to focus on images that would embrace the Hasselblad brief for the book and contrast that with my UK work. Normally I would shoot in a comfortable and beautifully lit studio with all the best equipment around me. But this shoot was all about going out on location, using natural light and a wide angle lens and photographing dereliction and decay – the exact opposite of my commercial shoots here in England.”

In the book Bryn contrasts a £12,000, state of the art, Condor bicycle with a rusted, bent wheel he found in Chernobyl, complete with a gas mask still hanging on its rim. A classic Morgan steering wheel against another corroded specimen  in the former Ukrainian city; a Condor saddle and frame against an old  bike carcass shot in  a decomposing room; a pristine, clinical studio image of fresh paint pouring from a shiny tin – against a shot of a  dilapidated stairway and  a wall with decades old  paint curling and falling away in its moribund final nod to an irradiated city and a shocking, devastating piece of history.

Said Bryn:

“My time in Ukraine enabled me to witness for myself the aftermath of a total calamity – a terrifying and catastrophic event that has cost many lives over many years and which at the time released large quantities of radioactive particles into the atmosphere, which spread across much of the western USSR and Europe. But from this disaster the stoical Ukrainian people have themselves evolved to be fitter and wiser, with a more positive approach to life.”

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